Ownership of usb stick

[ADifferentBlue]

Hi all,
Im mounting a usb memory stick using submount. After a bit of struggling i can get the thing to read and write, but i keep getting these annoying messages saying that I can't change the permissions (as a non root user).

Does any one know how I can change the ownership/permissions of the mountpoint whenever submount mounts it??? My fstab looks like this:

[Jux]

take a look at the mountpount directory (ls -l) when the device is unmounted and when it's mounted