That chick totally wants me...

bogamol · Posted: Mon Oct 01, 2012 5:51 am Post subject: That chick totally wants me...

You know, the one in the peppermint patties ad? The pupils give it away.
https://www.youtube.com/watch?v=_d4eIqdRwiE&feature=youtube_gdata_player

In the beginning of the ad her pupils seem to dilate when she opens the package and then as she bites into it her eyes turn towards the left (emotional thinking not rational thinking) then it zooms in on a side view of her face looking left (again left emotion) and her pupil constructsand then dilates in such a way that I've seen head injury patients present and the the rest of the ad is her eating the candy while seductively smiling and looking directly at the camera with very dilated eyes.

Dilation is usually associated with desire or attraction.

I watched it a bunch more times to see if I could find anything else interesting.
I saw a facial expression that I would associate with a woman having an orgasm.
The seductive smile was accompanied by her licking her lips.
It is interesting to me that candy ads are beginning to go in this sort of subliminal (i hate to say subconscious because it really is in your conscious mind) sexual content. It is as if the advertisers are trying to build additional associations of actual sex with their product. This seems really unhealthy in a society that already has high obesity.

I would really be interested to understand the total mind fuck that is this ad.

notageek · Posted: Mon Oct 01, 2012 6:47 am Post subject:

Wow!

I don't think there's anyone in OTW who can match your level of insight.
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dE_logics · Advocate Joined: 02 Jan 2009 Posts: 2008 Location: $TERM

These techniques are commonly used by models in photography.
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You're weird even for OTW.
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bogamol · Posted: Mon Oct 01, 2012 9:42 am Post subject:

notageek · Posted: Mon Oct 01, 2012 9:46 am Post subject:

Yes, totally agree but I doubt anyone will be able match up to you.
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mcgruff · Tux's lil' helper Joined: 28 Dec 2004 Posts: 137

http://www.youtube.com/watch?v=6mYr90nCFZE&feature=related
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bogamol · Posted: Tue Oct 02, 2012 1:56 am Post subject:

So, I found another video in the same series; it features a dude.

At first I tried to analyze it and, what I thought I felt was boredom, I think was actually submission. The fact that I was unable to watch the video over and over before I knew what I was looking for suggests that, in the context of a male with supreme confidence, I was disconcerted. When I went back through it though, I noticed a lot of the old sales techniques that my pops taught me.

The first several seconds of the commercial, the model makes no eye contact whatsoever, instead, he tosses the candy around confidently, and then flicks the wrapper (playing with his food, he is confident that it can't escape him because he is too dexterous to miss the catch.) He doesn't make any eye contact, or even show any interest in the audience until the precise moment when he opens the wrapper and that instant he raises his left eyebrow in a sort of smirk. "I've got a New York Peppermint Patty; where's yours?"

Then his pupils constrict, but not while making direct eye-contact with you. He has blue eyes and I think the girl did too (Edit: I checked, she does.), so, I wonder if the reason this constriction happened was to highlight the cool mint flavor, since blue is a 'cool color'. I don't think the advertisers would have wanted him to be making direct eye contact when this happened because this would be interpreted as a dislike for the viewer.

Last thing you see, is the 'Power Gaze' looking directly into your left eye. He leans forward, licking the chocolate off of his thumb as he gazes for a short time, directly into the viewer's eyes. I'm not sure if the trickery is that I was gazing right, but when I focused back in on his eyes at the end, I noticed I was using my left eye to do so. (I am a left eye dominant shooter, so I might just be doing it myself, someone else who shoots right eye should check this out and report.)

One thing that my dad taught me was that when you are presenting facts for a client to make a decision on, look them in the right eye; and when you press for the answer at the end of the presentation..."What do you say?" Hand extended out turned slightly upwards (too much and it seems like supplication) to indicate "I am at your service, looking out for your best interest." Leaned forward, "I am confident and in control." Gazing (google Power Gaze) directly into their left eye with a genuine (the kind where your eyes look friendly) smile. The left eye appeals to their emotion and you are presenting yourself as a confident and strong ally. It is hard to turn this down.

That is what the very last shot of the model looked like to me.

I also noticed that most of the commenters on youtube who identified themselves as female, or at least sexually interested in males, were enamored with him.

BoneKracker · Veteran Joined: 14 Mar 2006 Posts: 1499 Location: U.S.A.

There are lots of theories about kinesics and other aspects of body language. Some have worked for me (e.g., mirroring and matching, pacing and leading); while I have found others to be useless distractions (or worse -- you can give somebody the willies by using an abnormal amount of eye contact because you're consciously thinking about it).

I've never tried focusing on a particular eye, though. Interesting idea.
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pjp · Posted: Tue Oct 02, 2012 3:19 am Post subject:

Interesting. I've never paid that much attention to any advertisement. Peppermint Patties are one of my favorite candies, but I don't have any greater interest in one now than I did prior to watching the commercial.

On a related note, I have to give Carl's Jr. credit for not being at all subliminal.
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pjp · Posted: Tue Oct 02, 2012 3:25 am Post subject:

BoneKracker · Veteran Joined: 14 Mar 2006 Posts: 1499 Location: U.S.A.

bogamol · Posted: Tue Oct 02, 2012 5:43 am Post subject:

BoneKracker · Veteran Joined: 14 Mar 2006 Posts: 1499 Location: U.S.A.

Yeah, the subtleties of body language kind of go out the window when somebody is in pain or overwhelmed by anxiety. And, you might not read their pupils correctly if they have been given a dose of barbiturates. :lol:

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